Green Mountain Coffee Roasters, Inc. Deepens Its Commitment to Fair Trade and Sustainable Coffee Sourcing
WATERBURY, Vt.--(BUSINESS WIRE)--
Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR), a leader in
specialty coffee and coffee makers, announced it has increased its
impact in coffee-growing communities through its coffee purchasing,
community investments and stakeholder engagement, in line with its
ongoing sustainability efforts. GMCR continues to strengthen its
commitment to fair trade as part of its sustainable coffee sourcing
strategy. The Company sees fair trade as a way to provide its consumers
with high quality coffee, and help ensure a higher quality of life for
GMCR's recent actions and accomplishments on this front include the
GMCR was again named the world's largest purchaser of Fair Trade
Certified™ coffee in 2011 by Fair Trade USA. In calendar 2011, GMCR
purchased more than 50 million pounds of Fair Trade Certified™ coffee
for its Specialty Coffee business unit in the U.S. Since the start of
GMCR's involvement in fair trade and involvement with Fair Trade USA
in 2000, GMCR's Fair Trade Certified™ coffee purchases have delivered
more than $13 million in community development premium funds to coffee
As part of its ongoing sustainability efforts, GMCR recently made a
$550,000 grant to Fair Trade USA in support of various programs that
cultivate awareness about Fair Trade Certified™ coffee. The fair trade
programs range from scholarships for the organization's Fair Trade
Colleges & Universities program to sponsoring coffee producer events
around the country.
GMCR co-hosted two ‘Intercambio' events, in Peru and in Nicaragua,
with Fair Trade USA. With a focus on engagement, these multi-day
events brought together GMCR's entire coffee supply chain in each
country -- including farmers, importers, traders, social lenders, and
non-government organizations (NGOs) -- to enhance transparency,
inspire collaboration, and exchange ideas.
To further its support of coffee-growing communities, from 2008-2011,
GMCR funded 36 food security projects through 17 NGO partners in
communities where GMCR sources Fair Trade Certified™ coffee. These
projects benefited approximately 39,800 families, and more than
206,400 people in coffee-growing communities in 12 different countries.
GMCR also purchases Fairtrade Certified coffee, certified by Fairtrade
Canada, through its Canadian business unit (GMCR Canada). In 2012,
GMCR Canada converted four Van Houtte® coffee varieties to
be Fairtrade Certified and is converting three additional varieties
Said Fredman Vásquez, General Manager, Cooperativa 5 de Junio, a Fair
Trade Certified™ cooperative in Nicaragua: "We have sold coffee to GMCR
since our last harvest and we feel honored to be a GMCR supplier. We not
only look for a fair price, but for a buyer who focuses on social impact
and invests in projects for the betterment of our people. The programs
GMCR has supported in our country have been important and successful."
"We began as one of the first roasters in the country to offer Fair
Trade Certified coffees in 2000, and we're now engaged with stakeholders
to ensure the growth of the fair trade movement into the future," said
Lindsey Bolger, Senior Director of Coffee for the Specialty Coffee
business unit of GMCR.
Coffee fans can follow Green Mountain Coffee® on Facebook
to learn more about fair trade and for news about upcoming events in
celebration of Fair Trade Month in October. To learn more about GMCR's
sustainable coffee sourcing practices, visit www.BrewingABetterWorld.com.
About Green Mountain Coffee Roasters, Inc.
As a leader in specialty coffee and coffee makers, Green Mountain Coffee
Roasters, Inc. (NASDAQ: GMCR) is recognized for its award-winning
coffees, innovative brewing technology, and socially responsible
business practices. GMCR supports local and global communities by
offsetting 100 percent of its direct greenhouse gas emissions, investing
in sustainably-grown coffee, and allocating a portion of its pre-tax
profits to socially and environmentally responsible initiatives. For
more information, please visit www.GMCR.com,
GMCR routinely posts information that may be of importance to investors
in the Investor Relations section of its website, including news
releases and its complete financial statements, as filed with the SEC.
The Company encourages investors to consult this section of its website
regularly for important information and news. Additionally, by
subscribing to the Company's automatic
email news release delivery, individuals can receive news directly
from GMCR as it is released.
Green Mountain Coffee Roasters, Inc.
Sandy Yusen, 802-882-2263
Coffee Business Unit
Cindy Hoots, 617-939-8449
Source: Green Mountain Coffee Roasters, Inc.
News Provided by Acquire Media
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