Local Film on Hunger Gets International Acclaim

Green Mountain Coffee Roasters, Inc. Funds Effort to Expose the "Thin Months"

WATERBURY, Vt.--(BUSINESS WIRE)-- A Vermont-made film about hunger in Central American coffee communities has won recognition from an Italian film festival.

"After the Harvest: Fighting Hunger in the Coffeelands" has won the Biodiversity Award at Festival delle Terre, a film festival sponsored by the Italian non-profit, Crocevia. The judges gave the award "for the sustainable solutions proposed by the film, which enhance the diversification of cultures..."

"We've been extremely gratified by the response to this film, both inside and outside the coffee industry," said Rick Peyser, Director of Social Advocacy and Supply Chain Community Outreach. "Food security in coffee communities is one of our top priorities, and this film has helped raise awareness of this vital issue."

"After the Harvest" focuses on the three to eight months of the year when small-scale coffee farmers in Mexico and Nicaragua are unable to maintain their normal diet. These are "los meses flacos," or the thin months, when families make ends meet by eating less, eating less expensive foods, or borrowing against their future earnings from coffee. The film explores creative solutions to seasonal hunger such as crop diversification, grain storage, and family gardens.

Narrated by actress Susan Sarandon, the film was funded by The Coffee Trust with a grant from Green Mountain Coffee Roasters, Inc. (GMCR). GMCR allocates a portion of its pre-tax profits to socially and environmentally responsible initiatives.

About Green Mountain Coffee Roasters, Inc.

As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (NASDAQ:GMCR), is recognized for its award-winning coffees, innovative Keurig® Single Cup brewing technology, and socially responsible business practices. GMCR supports local and global communities by offsetting 100 percent of its direct greenhouse gas emissions, investing in sustainably-grown coffee, and donating at least five percent of its pre-tax profits to social and environmental projects.

GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its website, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from GMCR as it is released.

GMCR-S

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GMCR's Specialty Coffee Business Unit
Sandy Yusen, 866-968-2739
Director of Public Relations
sandy.yusen@gmcr.com

Source: Green Mountain Coffee Roasters, Inc.

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