Coffee and humor! New contest seeks to find chicago's Funniest morning office ritual
Reading, MA, March 17, 2010 - Today’s "water cooler" is the office coffee machine, now the popular hub of humor around the workplace. With this in mind, Keurig®, a leader in single serve office brewing systems, and The Second City launch the Search for Chicago’s Funniest Office Contest.
If employees around Chicago think their office has what it takes, they should grab a video camera and catch the humor in action. Employees can submit their videos online to www.youtube.com/keurig from 9:00 a.m. March 17, 2010 through 11:59 p.m. April 23, 2010.
"Being at the heart of improvisation and sketch comedy in Chicago, The Second City knows employees at businesses across the city have a wealth of undiscovered comedic talent,” said Keith Karem, Vice President of Marketing for The Second City. “We are thrilled to partner with Keurig and give these talented stars a chance to show off their funny sides.”
The top 20 finalists and the grand prize winner, deemed Chicago’s Funniest Office, will be announced on April 29, 2010. A panel of judges from Keurig and The Second City will determine each of the finalists and the ultimate winner.
Each finalist will receive a free Keurig B155 office brewer and a 12 count K-Cup® portion pack variety pack. In addition, Chicago’s Funniest Office grand prize winner will also receive four boxes of K-Cup portion packs, 15 tickets to The Second City, a pre-show behind the scenes tour and the winning video displayed on The Second City Shorts YouTube page.
For the rules, regulations and more information for this contest, visit www.keurig.com/youtube
About Keurig / Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR)Keurig, Incorporated is a wholly-owned subsidiary of Green Mountain Coffee Roasters, Inc. (GMCR). As a leader in the specialty coffee industry, GMCR is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCR’s operations are managed through two business units. The Specialty Coffee business unit produces coffee, tea and hot cocoa from its family of brands, including Tully’s Coffee® , Green Mountain Coffee® , Newman’s Own® Organics coffee and Timothy’s World Coffee® . The Keurig business unit is a pioneer and leading manufacturer of single-cup brewing systems. Keurig offers a diversified portfolio of single-serve brewers for both the home and office with a variety of price points and features to meet the needs of a wide range of home and business sizes and settings. Keurig’s brewer offerings range from small countertop brewers for the home to installed units with direct line plumbing and automatic used K-Cup® portion pack ejection and storage for large offices. All Keurig® brewers use Keurig’s patented K-Cup portion packs, which are available in over 200 gourmet coffee, tea and hot cocoa varieties from 13 premium brands. Keurig's proprietary brewing system combines a pressurized hot water brewer with multiple varieties of K-Cups, which feature a patented design that preserves the freshness of gourmet coffee and tea. More than 3 billion cups of Keurig Brewed® coffee and tea have been enjoyed since 1998. K-Cup portion packs for Keurig® Single-Cup Brewers are produced by a variety of licensed roasters, including Green Mountain Coffee, Tully’s Coffee and Timothy’s. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in Fair Trade Certified™ coffee, and donating at least five percent of its pre-tax profits to social and environmental projects. Visit www.gmcr.com for more information.
GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its web site, including news releases and its complete financial statements, as filed with the SEC. GMCR encourages investors to consult this section of its web site regularly for important information and news. Additionally, by subscribing to GMCR’s automatic email news release delivery, individuals can receive news directly from GMCR as it is released.
About The Second City
The Second City is the leading brand in improv-based sketch comedy. It is the world's premiere comedy theatre and largest school of improvisation and sketch comedy. With theatres in Chicago and Toronto, Training Centers in those cites as well as Hollywood, 11 full time touring ensembles, thriving corporate communications and theatricals divisions as well as new media, television and film operations, The Second City has been called "A Comedy Empire" by the New York Times.
Contact:
Meara Murphy
MS&L Worldwide Public Relations for Keurig
Tel: 617-369-8794
meara.murphy@mslworldwide.com