GREEN MOUNTAIN COFFEE JOINS EFFORT TO FOCUS THE NATION ON GLOBAL WARMING
WATERBURY, VT (January 22, 2008) – Green Mountain Coffee, a division of Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR), has joined a nationwide effort to raise awareness and generate solutions surrounding global warming issues.
Green Mountain Coffee has signed on as a sponsor of Focus the Nation, a national teach-in on global warming that includes more than 1,000 universities, colleges, high schools, faith groups, civic organizations and businesses.
On Wednesday, February 6, Green Mountain Coffee will invite employees and the public to a free screening of “2% Solution.” The one-hour film explores how we as a nation can cut global warming pollution by 2% per year for the next decade. The film will be shown at 12:15 p.m. and 3:30 p.m. at the company’s building at 81 Demeritt Place in Waterbury. At 8:30 a.m., there will be a screening of “Revolution Green: A True Story of Biodiesel in America.”
"Protecting the environment is one of our core corporate values," says Paul Comey, Vice President of Environmental Affairs for Green Mountain Coffee. "We've been working to reduce our carbon footprint for years, but there's always more we can do. Participating in Focus the Nation will help us bring people together to raise awareness and generate solutions on pressing social and environmental issues."
In addition to the screenings, Comey and other company representatives will discuss Green Mountain Coffee’s carbon offset program and introduce a residential carbon reduction program for employees. The company’s goal is to help employees shed 500,000 CO2 pounds through a “Low Carbon Diet,” a 30-day program that gives individuals concrete steps to reduce their residential carbon footprint. Ross MacDonald from Vermont RideShare will also provide an overview of Vermont RideShare’s local commuting initiatives.
Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) is recognized as a leader in the specialty coffee industry for its award-winning coffees and successful business practices. The Company sells over 100 high quality selections, including Fair Trade Certified™ and organic coffees under the Green Mountain Coffee® and Newman's Own® Organics brands. While the majority of the Company's revenue is derived from its wholesale, direct mail, and e-commerce operations (www.GreenMountainCoffee.com), it also owns Keurig, Incorporated, a pioneer and leading manufacturer of gourmet single-cup brewing systems. Green Mountain Coffee Roasters, Inc. has been ranked No. 1 on the list of "100 Best Corporate Citizens" for the past two years, and has been recognized repeatedly by Forbes, FORTUNE Small Business, and the Society of Human Resource Management as an innovative, high-growth, socially responsible company.