Green Mountain Coffee Roasters, Inc. in Partnership with Lavazza Revolutionizes At-Home Espresso with Introduction of the Keurig Rivo Cappuccino and Latte System
The New Keurig Rivo System Combines Keurig Convenience and Simplicity with Lavazza's Renowned, Authentic Italian Espresso Coffee—Designed to Deliver Coffee Shop-Quality Cappuccinos and Lattes at Home Using Fresh Milk
The new Keurig(R) Rivo System combines Keurig(R) convenience and simplicity with Lavazza's renowned authentic Italian espresso coffee, designed to deliver coffee shop-quality cappuccinos and lattes at home using fresh milk (Photo: Business Wire)
The Rivo™ System brews authentic espresso-based beverages and easily froths any type of fresh milk directly from the refrigerator. Just in time for the holiday season, the Rivo™ System will be sold exclusively at select Bloomingdales' locations beginning in mid-November and is expected to become more widely available, including on www.keurig.com, by the spring of 2013.
Authentic Italian Espresso and Espresso-based Beverages. Keurig® Simplicity.
GMCR's unique insight into the taste preference of North American consumers, and the success of its Keurig® Single Cup Brewing System, has enabled it to grow into a recognized leader in coffee makers. The single cup technology behind the Keurig® brand has disrupted consumer behavior and has made it possible for millions of consumers to enjoy freshly brewed coffee, tea and other beverages at home or in the office, the way they love them.
Lavazza, a family-owned company since 1895 is the symbol of Italian espresso worldwide and a major player in the global specialty coffee arena, bringing well over a century of history in roasting and blending and a passionate dedication to absolute quality to their espresso blends. GMCR and Lavazza have come together to deliver an innovative new brewing platform designed exclusively for the North American espresso-based beverage drinker.
"The new Keurig® Rivo™ Cappuccino and Latte System marks the latest
chapter in GMCR's drive toward unparalleled innovation and leadership,"
says
"To achieve the authentic, delicious taste of a cappuccino or latte, it
starts with fresh ingredients—like rich espresso and frothy, steamed
milk," said
Rivo™ System's Features
The Keurig® Rivo™ System, which is named to evoke the Italian word for
revolutionary, is one of the only at-home premium espresso brewers in
its price range (
To make true espresso, a brewing machine must be a high pressure system, forcing hot water through a finely ground blend of specially blended and roasted coffee. The Keurig® Rivo™ System brews rich Lavazza Italian espresso with up to 15 bars of pressure and each Rivo™ pack contains approximately 7.5 grams of a unique blend of 100 percent Arabica beans, packed and freshly sealed to preserve optimum quality of taste.
To make authentic cappuccinos, or lattes, fresh milk has to be frothed using high-temperature steam. The Keurig® Rivo™ System optimally froths the milk with a combination of hot steam and a high speed spinning whisk. The Rivo™ System delivers delicious espresso-based beverages with exceptionally long-lasting foam and ideal in-cup temperatures.
The combination of fresh milk and espresso-blend Rivo™ packs, crafted by Lavazza exclusively for the Rivo™ System, offer users the breadth of choice to brew up to 32 authentic espresso-based beverage options at the touch of a button in under two minutes.
Key brewer features include:
- Two espresso sizes: short (1.4 oz.) and lungo (2.8 oz.)
- Three frothing modes to make the perfect froth, hot or cold
- Removable 60 oz. water reservoir
- Frothing pitcher that is dishwasher safe
Rivo™ pack varieties (
- Espresso Delicato (medium roast): A medium roast featuring a pleasant aroma with notes of tropical fruit; sweet, mild floral qualities with a lingering fruity finish.
- Espresso Classico (medium roast): A medium roast with a full bodied blend and a balanced acidity; slightly sweet with notes of chocolate and a long lasting citrus finish.
- Espresso Intenso (dark roast): A dark roast consisting of a bold, full bodied blend with aromas of butter and caramel; subtle hints of smoke with a pleasantly crisp finish.
- Espresso Decaf (medium roast decaffeinated): A medium decaffeinated roast featuring a balanced flavor and gently sweet aromas of grape and dried fruit with a satisfying, smooth finish.
Additional Resources
-
Keurig ® Rivo™ Information: www.keurig.com/RivoSystem - GMCR Corporate Information: www.gmcr.com
- Lavazza Information: www.lavazza.com
About
As a leader in specialty coffee and coffee makers,
GMCR routinely posts information that may be of importance to investors
in the Investor Relations section of its website, including news
releases and its complete financial statements, as filed with the
About
Established in 1895, the company has been owned by the Lavazza family
for four generations. Lavazza is one of the most important roasters in
the world and the retail market leader in
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