Green Mountain Coffee Roasters, Inc. Partners with Costco to Create Kirkland Signature K-Cup Packs for Keurig Single Cup Brewers
GMCR has developed two blends exclusively for Costco with 100% Arabica coffees: Breakfast Blend, a smooth, balanced light roast; and Pacific Bold, a robust, extra bold dark roast. The varieties, packaged in 100-count boxes, will be available beginning in mid-November in Costco warehouses where K-Cup® packs are currently sold, as well as on Costco.com.
"We believe Kirkland Signature K-Cup® packs provide an
incremental opportunity that complements our broad portfolio of coffee
and beverage brands and creates more options for value-oriented
consumers," said
Kirkland Signature K-Cup® packs join an expanding selection
of GMCR brands in K-Cup® packs in Costco, including Green
Mountain Coffee®, Tully's Coffee®, Newman's Own®
Organics, Donut House®, and Caribou Coffee®.
Costco has also recently brought on specialty beverages such as the Café
Escapes® line of dairy-based indulgent drinks,
Kirkland Signature K-Cup® packs will feature the Keurig Brewed®
seal, which is displayed on all authorized product packaging as the mark
and promise of genuine
About Costco Wholesale
Costco ended its 2012 fiscal year on
About
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GMCR-S
MEDIA CONTACT:
Specialty Coffee Business Unit
sandy.yusen@gmcr.com
or
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