Green Mountain Coffee Roasters Advances New Product Innovation Strategy with Keurig Relocation to Burlington, Mass.
READING, Mass.--(BUSINESS WIRE)--
Green Mountain Coffee Roasters, Inc., (GMCR) (NASDAQ: GMCR), a leader in
specialty coffee and coffee makers, today announces the relocation of
its Massachusetts-based Keurig business unit to an office complex in
Burlington, Mass. The newly leased location will provide the increased
square footage required to support the Company's expanding innovation
efforts and new product development capabilities.
"Based on the continued growth of our business and the strategic
opportunities we see to pursue innovations in categories adjacent to our
current single-serve products, it was essential to find a location that
could support our current and anticipated growth," said Michelle Stacy,
president of GMCR's Keurig business unit. "This new campus will enable
us to consolidate our resources in a single location, allowing for even
greater collaboration among our functional teams while, at the same
time, giving us the ability to greatly enlarge and improve space
dedicated to research and development."
The new campus will be located in the area of 63 South Avenue in
Burlington. The relocation from the Company's three existing
Massachusetts facilities in Reading, Wakefield and Woburn is anticipated
to take place in phases over the next several years. GMCR currently has
519 employees in Massachusetts.
"In addition to enabling the expansion of our research and development
capabilities, the design and layout of the new Burlington-based campus
will provide an atmosphere that strengthens the underpinnings of the
GMCR culture, as well as the Keurig® brand, by fostering
closer teamwork and providing for space dedicated to the ongoing
training and education of our employees, a critical facet of GMCR's
culture and philosophy," said Stacy.
In addition to its current Massachusetts locations, GMCR has research
and development facilities in Waterbury, Vermont and Montreal, Quebec.
GMCR also operates production and distribution facilities in
Castroville, Calif.; Knoxville, Tenn.; Essex, Waterbury and Williston,
Vt.; Sumner, Wash.; Toronto, Ontario; and, Montreal, Quebec and is in
the process of beginning production at a new facility in Windsor, Va.
For two consecutive years, Keurig has been named one of the Top Places
to Work in Massachusetts in the annual employee-based survey from The
About Green Mountain Coffee Roasters, Inc. (NASDAQ:GMCR)
As a leader in specialty coffee and coffee makers, Green Mountain Coffee
Roasters, Inc. (NASDAQ: GMCR), is recognized for its award-winning
coffees, innovative Keurig® Single Cup brewing technology, and socially
responsible business practices. GMCR supports local and global
communities by offsetting 100 percent of its direct greenhouse gas
emissions, investing in sustainably-grown coffee, and donating at least
five percent of its pre-tax profits to social and environmental projects.
GMCR routinely posts information that may be of importance to investors
in the Investor Relations section of its website, including news
releases and its complete financial statements, as filed with the SEC.
The Company encourages investors to consult this section of its website
regularly for important information and news. Additionally, by
subscribing to the Company's automatic email news release delivery,
individuals can receive news directly from GMCR as it is released.
Green Mountain Coffee Roasters, Inc.
Suzanne DuLong, 802-488-2600
IR & Corporate Comm
Source: Green Mountain Coffee Roasters, Inc.
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