Green Mountain Coffee Roasters Unveils New Keurig Brewing Platform
Keurig® Vue™ offers
greater customization to brew what you like stronger, bigger, and hotter
WATERBURY, Vt.--(BUSINESS WIRE)--
Green Mountain Coffee Roasters, Inc., (GMCR) (NASDAQ: GMCR), a leader in
specialty coffee and coffee makers, today announced the expansion of its
line of Keurig® Single Cup Brewers with the addition of the
Keurig® Vue™ brewer, a premium new platform
designed with the ability to brew stronger, bigger, and hotter. The new
Vue™ brewer, paired with new Vue™ packs, maintains
the simplicity and convenience of the existing Keurig® K-Cup®
system with added customizable features so consumers have control over
the strength, size, and temperature of their beverages.
Vue™ Platform Benefits
Brew Stronger: With Custom Brew Technology™, the Vue™
brewer adjusts water pressure, timing, and airflow so consumers can
brew to better suit their taste preference.
Brew Bigger: Consumers can brew a larger travel mug with new Vue™
packs specially formulated to brew a bigger cup up to 18 oz.
Brew Hotter: Vue™ offers a brewing temperature range
between 187 and 197 degrees Fahrenheit so consumers have more ways to
customize the perfect cup.
"Developed jointly by GMCR's brewer, coffee, packaging and
manufacturing experts, the introduction of the Keurig® Vue™
brewer is a significant milestone in the evolution of our Company and
required exemplary coordination and synergy across the organization.
That teamwork, coupled with our continued focus on scale and
technology innovation, gives me the confidence we can continue to
build a great company and maintain a competitive advantage over the
longer term." — Larry Blanford, President & CEO of GMCR
"The new Keurig® Vue™ brewer represents the next
advance in single-serve beverage delivery and is a great example of
GMCR's commitment to delivering sustained innovation. By adding new
features that allow consumers to brew what they love the way they love
it -- stronger, bigger and hotter -- we've further enhanced consumer
choice and we believe broadened the appeal of the Keurig®
Single Cup Brewing system. " — Michelle Stacy, President of GMCR's
Keurig business unit
"The Vue™ platform was engineered first and foremost to
deliver an exceptional cup of coffee. Moreover, in designing this
addition to the Keurig® family, we also looked to a pack
design and brewing technology that would allow us to continue to
expand the variety of beverage categories we're able to offer to
consumers, and we're excited about the existing choice and future
possibilities that innovation supports." — Scott McCreary,
President of GMCR's Specialty Coffee business unit
New Vue™ Pack
Innovation: The design of the new, patented, single-serve Vue™
pack accommodates varying grind volume and packing requirements so
that consumers can enjoy a variety of beverage options including
coffee, tea, hot cocoa, iced, fruit-based, and frothy café beverages.
Choice: Vue™ packs will debut with more than 30
varieties representing a mix of brands and taste profiles including
Green Mountain Coffee®, Barista Prima®, Tully's®,
Coffee People®, Gloria Jean's®, Green Mountain
Naturals®, Café Escapes®, Caribou Coffee®,
Celestial Seasonings®, Emeril's®, Newman's Own®
Organics, Timothy's® and Van Houtte®. Also
exclusive to Vue™ is GMCR's newest beverage innovation,
two-step Barista Prima® Café beverages, which includes
separate dairy frother packs designed to deliver a high quality
blending of premium gourmet coffee and creamy froth while maintaining
the convenience of Keurig® brewing. In addition, GMCR and
The J.M. Smucker Company have reached an agreement to include the
Folger's® Gourmet Selections™ and Millstone®
brands as part of the Vue™ system. GMCR expects to
offer up to 50 Vue™ pack varieties by the end of June.
Recyclability: The Vue™ system represents an
incremental step on GMCR's journey to reduce its environmental impact.
The Vue™ pack's cup is made from polypropylene #5 plastic
and can be recycled wherever polypropylene/#5 plastics are accepted,
currently in approximately half of the communities in the United
Vue™ Brewer Features
Fully programmable color touchscreen featuring auto on/off,
temperature and strength control, energy saver mode and size selection
Eight brew sizes — from 4 oz. to 18 oz. travel mug
Removable 74 oz. water reservoir
Removable drip tray with adjustable plate
Brews in under one minute
Vue™ System Availability
Under the Keurig® brand name, GMCR offers a variety of
single-cup brewers differentiated by features and size for both
commercial and at-home use.
The Keurig® Vue™ V700 brewer is the first of a
planned Vue™ Series for home use. The product will be
available for purchase in Bed Bath and Beyond stores nationwide as
well as GMCR's two consumer-direct websites (http://www.greenmountaincoffee.com
in the coming weeks. The Vue™ V700 brewer and associated Vue™
packs will become more widely available in a variety of retail stores
over the coming months.
A commercial Vue™ brewer for away-from-home workplace use
will be available through Keurig Authorized Distributors in the fall
of 2012. This platform will incorporate Vue™ packs embedded
with RFID technology. This technology is designed to simplify the
brewing experience and ensure beverages are of the highest quality and
consistency for those users who may not be familiar with the brewer.
GMCR's new Vue™ brewer and Vue™ packs will
complement the current Keurig® K-Cup® brewer
platform and its K-Cup® packs.
About Keurig, Incorporated and Green Mountain Coffee Roasters, Inc.
Keurig, Incorporated, a wholly-owned subsidiary of Green Mountain Coffee
Roasters, Inc. (also called the Keurig business unit), is a pioneer and
leading manufacturer of single-cup brewing systems. Keurig's proprietary
brewing system combines a pressurized hot water brewer with multiple
varieties of portion packs, which feature patented designs that
preserves the freshness of gourmet coffee and tea. Through licensing
agreements, Keurig offers more than 200 varieties of premium branded
coffees and teas in K-Cup® packs. More than 3 billion cups of
Keurig Brewed® coffee and tea have been enjoyed since 1998.
For more information, please visit www.keurig.com
or call 888-CUP-BREW.
As a leader in specialty coffee and coffee makers, Green Mountain Coffee
Roasters, Inc. (NASDAQ: GMCR), is recognized for its award-winning
coffees, innovative Keurig® Single Cup brewing technology,
and socially responsible business practices. GMCR supports local and
global communities by offsetting 100% of its direct greenhouse gas
emissions, investing in sustainably-grown coffee, and donating at least
five percent of its pre-tax profits to social and environmental projects.
GMCR routinely posts information that may be of importance to investors
in the Investor Relations section of its website, including news
releases and its complete financial statements, as filed with the SEC.
The Company encourages investors to consult this section of its website
regularly for important information and news. Additionally, by
subscribing to the Company's automatic email news release delivery,
individuals can receive news directly from GMCR as it is released.
Certain statements contained herein are not based on historical fact and
are "forward-looking statements" within the meaning of the applicable
securities laws and regulations. Generally, these statements can be
identified by the use of words such as "anticipate," "believe," "could,"
"estimate," "expect," "feel," "forecast," "intend," "may," "plan,"
"potential," "project," "should," "would," and similar expressions
intended to identify forward-looking statements, although not all
forward-looking statements contain these identifying words. Owing to the
uncertainties inherent in forward-looking statements, actual results
could differ materially from those stated here. Factors that could cause
actual results to differ materially from those in the forward-looking
statements include, but are not limited to, the difficulty in
forecasting sales and production levels, the degree to which there are
changes in consumer sentiment in this difficult economic environment,
the Company's success in efficiently expanding operations and capacity
to meet growth, the Company's success in efficiently and effectively
integrating the Company's acquisitions, the ability to maximize or
successfully assert our intellectual property rights, the Company's
success in introducing and producing new product offerings, the
Company's dependence on external capital, including the Company's credit
facility, competition and other business conditions in the coffee
industry and food industry in general, fluctuations in availability and
cost of high-quality green coffee, any other increases in costs
including fuel, the Company's ability to continue to grow and build
profits in the At Home and Away from Home businesses, the Company's
ability to attract and retain senior management, the continued
availability of a consistent supply of parts for our brewers, and the
brewers themselves, the Company experiencing product liability, product
recall and higher than anticipated rates of warranty expense or sales
returns associated with a product quality or safety issue, the extent to
which the data security of the Company's websites may be compromised,
the impact of the loss of major customers for the Company or reduction
in the volume of purchases by major customers, delays in the timing of
adding new locations with existing customers, the Company's level of
success in continuing to attract new customers, sales mix variances,
weather and special or unusual events, the impact of the inquiry
initiated by the SEC and any related litigation or additional
governmental investigative or enforcement proceedings, as well as other
risks described more fully in the Company's Annual Report on Form 10-K
for fiscal year 2011 and other filings with the SEC. Forward-looking
statements reflect management's analysis as of the date of this release.
The Company does not undertake to revise these statements to reflect
subsequent developments, other than in its regular, quarterly earnings
Green Mountain Coffee Roasters, Inc.
Suzanne DuLong, 802-882-2100
IR & Corporate Comm
Source: Green Mountain Coffee Roasters, Inc.
News Provided by Acquire Media
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