Massachusetts Governor Deval Patrick Commends Green Mountain Coffee Roaster Inc. and Keurig on Corporate Social Responsibility

Patrick Visits Keurig, Incorporated Headquarters in Reading, MA

READING, Mass.--(BUSINESS WIRE)-- On Tuesday July, 19^th, Massachusetts Governor Deval Patrick visited Reading-based Keurig, Incorporated, a wholly-owned subsidiary of Green Mountain Coffee Roasters, Inc., (GMCR) (NASDAQ: GMCR) to applaud the company and its employees on its long-standing commitment to innovation, job creation, corporate giving and volunteerism. Governor Patrick was greeted at the Keurig® headquarters' entrance by Keurig President, Michelle Stacy, and the entire staff where he participated in a meet-and-greet style discussion with the senior management team and then toured the facility.

During his tour, Governor Patrick sampled Keurig-brewed beverages while congratulating the company and its employees on the positive impact Keurig has had on both Greater Boston and the state of Massachusetts. Upon reflection Governor Patrick noted, "Keurig's commitment to corporate giving and strong focus on innovation has proven fruitful for both the company and the Commonwealth," said Governor Patrick. "Keurig is a wonderful example of a company dedicated to improving the lives not only of its employees but its local communities and beyond."

GMCR and its business units, including Keurig, support local and global communities by offsetting 100% of its greenhouse gas emissions, investing in sustainably grown coffee, and allocating at least five percent of its pre-tax profits to social and environmental projects. GMCR and its business units give back through donations, employee volunteerism, and local as well as national grants. Through its "CAFE Time" or "Community Action for Employees" programs, GMCR encourages its employees to volunteer up to 52 hours annually of company-paid service to give back to local organizations and communities. GMCR reinforces such mantras through their purpose statement: Create the ultimate coffee experience in every life we touch, from tree to cup — transforming the way the world views business.

As a leader in innovation and single-cup technology, GMCR and Keurig have delivered considerable growth both in dollar sales and in number of employees. Keurig continues to grow rapidly in the Greater Boston area and expects that by the end of the 2011 calendar year, it will have added approximately 170 new hires.

Governor Patrick's visit to Keurig's Reading headquarters was an admirable and encouraging occasion showcasing a company that has demonstrated an ability to create jobs, contribute to its community and, simply, innovate, and continues to positively affect communities nationwide.

About Keurig, Incorporated® and Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR)

Keurig, Incorporated, a wholly-owned subsidiary of Green Mountain Coffee Roasters, Inc., is a pioneer and leading manufacturer of single-cup brewing systems. Keurig's proprietary brewing system combines a pressurized hot water brewer with multiple varieties of K-Cup® portion pack beverages which feature a patented design that preserves the freshness of gourmet coffee, tea and other beverages. For more information, please visit www.keurig.com or call 888-CUP-BREW.

As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR), is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCR's operations are managed through three business units. The Keurig business unit is comprised of Keurig, Incorporated, a wholly owned subsidiary of GMCR. Keurig is a pioneer and leading manufacturer of gourmet single-cup brewing systems for both at-home and away-from home use, predominantly in North America. The Specialty Coffee business unit produces, markets and sells coffee, tea, hot cocoa and other beverages in a variety of packaging formats, including K-Cup^® portion packs for Keurig Single-Cup Brewers. The Specialty Coffee business unit's family of brands includes Green Mountain Coffee^®, Tully's Coffee^®, Timothy's World Coffee^®, Diedrich Coffee^®, and Coffee People^®, as well as its licensed brands of Bigelow^®, Caribou Coffee^®, Celestial Seasonings^®, Emeril's^®, Gloria Jean's^®, Kahlua^®, Newman's Own^® Organics and Twinings^®. The Canadian business unit, which is primarily the former Van Houtte business, produces, markets and sells Van Houtte^®, Brûlerie St. Denis^®, Les Cafés Orient Express Coffee^®, and Brûlerie Mont Royal^® coffees in K-Cup^® portion packs and other packaging formats and is responsible for managing the Van Houtte business as well as the grocery channel for all GMCR coffee brand sales in Canada. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in sustainably-grown coffee, and donating at least five percent of its pre-tax profits to social and environmental projects.

GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its web site, including news releases and its complete financial statements, as filed with the SEC. GMCR encourages investors to consult this section of its web site regularly for important information and news. Additionally, by subscribing to GMCR's automatic email news release delivery, individuals can receive news directly from GMCR as it is released.

Forward-Looking Statements

Certain statements contained herein are not based on historical fact and are "forward-looking statements" within the meaning of the applicable securities laws and regulations. Generally, these statements can be identified by the use of words such as "anticipate," "believe," "could," "estimate," "expect," "feel," "forecast," "intend," "may," "plan," "potential," "project," "should," "would," and similar expressions intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. Owing to the uncertainties inherent in forward-looking statements, actual results could differ materially from those stated here. Factors that could cause actual results to differ materially from those in the forward-looking statements include, but are not limited to, the impact on sales and profitability of consumer sentiment in this difficult economic environment, the Company's success in efficiently expanding operations and capacity to meet growth, the Company's success in efficiently and effectively integrating Timothy's and Diedrich's wholesale operations and capacity into its Specialty Coffee business unit, integrating the Van Houtte business, the Company's success in introducing and producing new product offerings, the ability of lenders to honor their commitments under the Company's credit facility, competition and other business conditions in the coffee industry and food industry in general, fluctuations in availability and cost of high-quality green coffee, any other increases in costs including fuel, Keurig's ability to continue to grow and build profits with its roaster partners in the At Home and Away from Home businesses, the Company experiencing product liability, product recall and higher than anticipated rates of warranty expense or sales returns associated with a product quality or safety issue, the impact of the loss of major customers for the Company or reduction in the volume of purchases by major customers, delays in the timing of adding new locations with existing customers, the Company's level of success in continuing to attract new customers, sales mix variances, weather and special or unusual events, the impact of the inquiry initiated by the SEC and any related litigation or additional governmental investigative or enforcement proceedings, as well as other risks described more fully in the Company's filings with the SEC. Forward-looking statements reflect management's analysis as of the date of this release. The Company does not undertake to revise these statements to reflect subsequent developments, other than in its regular, quarterly earnings releases.

GMCR-K

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Gear Communications
Lindsay Wester, 781-279-3250
Lwester@gearcommunications.com

Source: Keurig, Incorporated

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