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Corporate Background

Green Mountain Coffee Roasters began in 1981 as a small café in rural Vermont, roasting and serving premium coffee right there on the premises. Demand quickly grew beyond the walls of the café, with local restaurants and inns asking the Company to supply them as well. Today the Company has an extensive wholesale operation as well as a direct mail operation and e-commerce website. While the original café is no longer open, Green Mountain Coffee now has a distribution facility and two production sites in Vermont, and a manufacturing and warehousing facility in Knox County, TN. In 2009, the Tully’s acquisition added manufacturing capability in Seattle, expanding the Company’s national footprint for its manufacturing and distribution efforts. In FY’08, the company shipped over 1 billion K-cups, and shipped over 32 million pounds of coffee, tea and hot cocoa.

GMCR’s operations are managed through two business units. The Specialty Coffee business unit produces coffee, tea and hot cocoa from its family of brands, including Tully’s Coffee®, Green Mountain Coffee® and Newman’s Own® Organics coffee. The Keurig business unit is a pioneer and leading manufacturer of gourmet single-cup brewing systems and markets its premium patented single-cup brewing systems for consumers at home (AH) and away-from-home (AFH). K-Cup® portion packs for Keurig® Single-Cup Brewers are produced by a variety of licensed brands, including Green Mountain Coffee and Tully’s Coffee.